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American Hospital Association

#WeAreHealthCare Logo

Logo for American Hospital Association's #WeAreHealthCare campaign by Hughes Design in Chicago

Services

  • Logo Design

The American Hospital Association’s #WeAreHealthCare campaign highlights the tireless work and commitment of various people in hospital and health systems. Forever changed by the COVID-19 pandemic, this workforce continues to strive to give the best care to their patients, in the best of times and in the worst of times.

We were asked to create a logo for the campaign that would tell the story that hospitals are about people — those caring and those being cared for. Early versions of the logo show our process as we created options which were narrowed down to the final version. These revisions included a name update from “We Are Hospitals” to “We Are Health Care”, in order to be more inclusive of the many forms of health systems).

During National Hospital Week each year, AHA recognizes all hospitals, health systems and caregivers who provide 24/7 care to their community. AHA recently released new resources to assist hospitals and health systems in celebrating this year’s event, which includes a downloadable version of the We Are Health Care logo.

AHA #WeAreHealthCare early logo versions, design by Hughes Design in Chicago