hughes design | communications

AgeOptions

Celebrating Connections Logo

AgeOptions Celebrating Connections Logo Design by Hughes Design|Communications

Services

  • Visual Branding

AgeOptions is a nonprofit organization connecting older adults and those who care for them with resources and service options so they can live their lives to the fullest. Each year, they choose a theme for the year that guides their work, and this was the second year that we were asked to develop the logo to represent that yearly theme.

AgeOptions takes great pride in the collective power of the community and donors coming together to support the nonprofit and the community members to whom they provide such invaluable aid. In that spirit, the theme for 2019 is “Celebrating Connections”.

Our inspiration for the logo was the importance and power of community, the positive impact of people coming together. To represent these ideas we created a mark of three circles that overlap and join together, and in doing so, richer colors are created at the points where they meet, just as individuals become stronger and more supported by connecting with others.